There is a prevailing mythology about the Clickbank marketplace that it is virtually an effort-free profit machine. It’s easy to get the wrong idea because it is a marketplace where if you get your product out there into the Clickbank marketplace, there are over 150,000 eager affiliates ready to pick up your product and begin to sell it. Those affiliates don’t need to tell you that they are going to sell your product or get your permission. Just by virtue of being in the Clickbank community gives them the liberty to sell your product. So in theory you could put a product out there and see its sales soar with no more effort than that.
But even if you get some marginal or good sales from your products using that approach, you don’t want to settle for marginal or good. You want to get the maximum sales potential you can from your listings on Clickbank. And that means you don’t just sell one day and put your product on autopilot. You sell every day on Clickbank and you reap the rewards in terms of higher sales, higher profits, and a better rating because you are being aggressive about your sales. And when your products rise in sales numbers, they get noticed by more successful affiliates in Clickbank and you get to a larger audience. It’s all about establishing momentum and then keeping it.
One way to raise your profits on your product has more to do with production than it does with promotion. If you own the product you put out there so you are not selling someone else’s product, 100% of what you get from Clickbank after the affiliate cut and Clickbank’s fees are yours. You can either have the product made for you and buy the rights to it completely or make it yourself.
A good example of this approach is in the marketing of an ebook. If you write it entirely yourself, you have complete ownership over it and all of the profits are yours. But even if you have a killer idea for an ebook that will sell like hotcakes, not all of us are writers. But there are starving artists out there on the internet job services who for a few hundred dollars will put together an ebook that will read well and deliver a great concept to your customers. And by having the book ghostwritten, you purchase complete ownership of the rights to the book and you can market it and reap all of the rewards for yourself.
Within Clickbank, there are a wealth of tools that you can use to keep tabs not only on how well your products are moving but on the relationship of advertising to product movement and how your commissions look to be sure they are healthy and not undergoing any form of commission theft that is sometimes possible in Clickbank. So part of selling every day isn’t so much just paying attention to sales but to the variables of sales such as the success of specific affiliates and the level your product is reaching as a desirable product to promote.
There is something to be said for simple positioning and learning to help your product move up so more affiliates pick it up. So after you get your product into the system, make it a major ambition to get familiar with all of the Clickbank tracking and reporting systems. These reports can let you stay on top of your product’s performance on a daily basis and if you see change happening, you can adjust accordingly.
That is the kind of dynamic product management that will result in stronger sales. If you see your product take a turn in the statistics that is not healthy, you have the chance to intervene and make adjustments or even pull the product if it’s a serious enough situation. On the other hand, if you see a sudden surge in popularity and sales and greater participation in the product, you can do your part to make sure the affiliates are enabled to jump on the bandwagon and make your product successful. And while the subtle changes to how you position your product and manage advertising are not exactly selling every day, it is making sales work better for you every day and the outcome of greater profits is the same.