Because books are a great source of knowledge and inspiration, we are pleased to share our selection of the top 3 Books About Branding. The list includes books on strategic branding, but also on the different sub-areas of branding, such as brand purpose, brand positioning, or visual identity design. While providing many practical tips, they will above all offer you a solid understanding of the fundamentals of branding.
Branding Concepts & Strategy Books
1. Building a Story Brand By Donald Miller
If you are not sure how to explain to your potential customers what your company does and/or what products and services it has to offer, then this book is just right for you. Donald Miller will teach you how to communicate your brand with perfect clarity. In particular, the book stresses the importance of clarifying your message so that people can understand you and hear you. But also the importance of portraying the customer as the hero of the story.
2. Positioning: The Battle for Your Mind By AL Ries & Jack Trout
This is a great book for people who wish to understand better the concept of brand positioning. And for those trying to stand out from the crowd. It is a classic on product positioning, a term that gets used a lot in the field of marketing but not always easy to understand. Although quite old, the book still provides an excellent framework for creating branding strategies.
3. The 22 Immutable Laws Of Marketing By AL Ries & Jack Trout
Al Ries and Jack Trout, two of the world’s most successful marketing strategists. In this book, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their ideas on what would have worked better. The real-life examples, commonsense suggestions, and killer instincts contained are nothing less than rules by which companies will flourish or fail.
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“A brand is a voice and a product is a souvenir”