Most new ideas don’t lead to new successful products or services. Six out of seven new concepts never reach the market. Lack of support at top management is an important explanation. In my professional practice, I made – and saw a lot of mistakes being made in the way innovators present their ideas – Here are some tips on How To Present Ideas so that everyone could easily understand them.
- Know who you’re presenting to
- Keep it simple
- Address weakness
- Know your figures
- Research your competitors
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These are all wonderful presentation ideas. Most of them are very creative and outside the box. Your senior management will praise you for your creativity. But, will they buy the idea and give you the resources to develop it in the next stage? That’s the question! They will evaluate your idea from at least three perspectives:
The Customer: will they like it?
The Business model: will it be profitable?
The Technology: will it be feasible?
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Conclusion: Presenting your ideas can be a nerve-wracking experience, but with the right approach you can make an impact and significantly increase your chances of securing the interest of third parties.